Social media has become the rage of marketing in the furniture business. Those who have taken a “wait and see” attitude will soon figure out this type of media is here to stay. At last count, Facebook had over 400,000,000 active users. With these massive numbers, it is time to get on the Facebook bandwagon! Here are some great tips on how to market your business to a new audience with a free and interactive tool.
Great marketing is about how well you tell your story – regardless of the medium.
Here are proven marketing techniques to make your Facebook page a powerful piece of your marketing mix:
- Advertise your page: People will NOT come just because you build it. That only happens in the movies. In order for people to know your Facebook page exists, you have to tell them. Include the Facebook icon on your and TV advertising, and link to your page from your website and blog. Make sure your Facebook page is properly set up to link back to your website.
- Build your brand: Mention your page in brochures, direct mail, business cards, email signatures, advertisements, packing slips, fulfillment materials – in short, everywhere. Don’t assume your customers will find you. Using Facebook and other social media logos in your traditional advertising will help potential customers know you have an understanding of how communication is done today.
- Share your soul. Facebook Fan Pages are a great place to share lots of company information. This is the perfect place to share your mission or value statement, explain your policies, procedures, and special services to your customer base – even post store hours and parking information. Your Facebook page is also a great place to include links for newsletter sign ups, email sign ups, and links to your other social media outlets like YouTube or Twitter.
- Get them to your Web site: While we all believe our logos are super cool and easily recognizable, I would suggest you use the space designed for uploading a photo to show your company web address. Just because there is space available in the body of your page doesn’t mean your customers will find it down there.
- Content is king: Marketing experts have known the power of content for years, and the same holds true online. The more information you provide, the better your page will be at attracting, converting, educating, turning on, and retaining your customers. Post something to your wall at least once a day, though two or three times is better. Also, adjust your wall settings to allow fans to post comments, photos, links, and videos. Train your staff to help you.
These five tips will help you to begin making your Facebook page a powerful marketing tool. However, I have five more great pieces of advice to give you in the upcoming days. Be sure to return and get the full-scoop on how to successfully tell your story using non-traditional media.