Show More, Sell More

Shhh … Here’s a little secret we’ve learned throughout years of building websites that we’d like to let you in on…

“The more you show, the more you sell!”

78% of shoppers research their future purchase online. And—just like when they shop in your store!—if they find what they’re looking for in your online Product Catalog, they’re more likely to stay on your site longer and make a purchase, either from your store or ecommerce shopping cart.iStock_000005308920XSmall

The “Products” page on your Imagine Retailer website includes up to 1,000 products that you may choose, change and rearrange as you wish. Your job is to determine which products to feature. Here’s how:

  • Choose from our ever-growing Master Product Catalog. In the furniture industry, our Master Product Catalog has nearly 30,000 items from 100 different manufacturers to instantly add to any website.
  • Request a Custom Product. We’ll create a set number of products for you free of charge during the lifetime of your account, which is determined by the base price of your website. Creation of additional Custom Products is only $5 each. Contact your Online Specialist to learn more.
  • Create a Custom Product yourself to showcase special buys, closeouts and one-of-a-kind items in your store. Upload your own photos, add descriptive text, dimensions and specifications. Custom products will only be shown on your website and are not included in the Master Product Catalog.

“Product Count” is the total number of products you’ve added to your website’s Product Catalog. You can add and remove products from your website’s Product Catalog at any time. And if you sell online or want to show more and sell more, you can easily increase your Product Count:

  • Up to 200 products for an additional $50 per month
  • Up to 500 products for an additional $100 per month
  • Up to 1,000 products for an additional $200 per month
  • Call for a quote for more than 1,000 products

So what are you waiting for? Use your Product Catalog to your advantage and sell, sell, sell!

Does your shopping cart scare your customer away?

Your customer is most anxious on your website when she’s reviewing her cart. The cart page shows the cart total for the items added and the basic price – but often doesn’t show the tax or shipping charges – thus begins the fear of the unknown.

Aside from price, the customer wants assurance that she’s getting what she wanted. For furniture, this is usually size and color, material, or wood finish at the very least.

Bad cart summary pages don’t provide enough detail:

The customer is interested in a lot more information about the product.

Do not be vague. Without a thumbnail image it’s near impossible to figure out what type of bed and which finish she is going to receive if she makes the purchase.

Excellent cart pages show the sku, color, large thumbnail images, availability, tax and include a shipping calculator pre-checkout.

Reduce her anxiety on the cart page, and you’ll reduce cart abandonment.