How To Create a Facebook Page for Your Business

What is a Facebook Page?

Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner. Like profiles, they can be enhanced with applications that help the entity communicate with and engage their fans, and capture new audiences virally through their fans’ recommendations to their friends.

You can create and manage a Facebook Page for your organization from your personal account. Please note that only the official representative of an organization, business, celebrity, or band is permitted to create a Page.

How are Pages different from personal profiles?

Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative. Fans of your Page won’t be able to see that you are the Page admin or have any access to your personal account.

How To Create a Facebook PAGE for Your Business

Click here: http://www.facebook.com/pages/create.php
Select the appropriate CATEGORY then choose the type of organization from the dropdown list
Type the NAME of your Page
Click CREATE PAGE

Your Facebook Page has been created.

page created

Link Your Facebook Page to Your Twitter Account

link to twitter

Sign In to your Twitter Account before enabling this feature
Click “Click here to enable this feature”
Next, click the green box “Link a Page to Twitter”

4. Next, click the gray box “Link to Twitter”

link to twitter3

5. Click ALLOW to allow Facebook access to your Twitter data

Customize your Facebook PAGE

Hover your mouse over the question mark and click CHANGE PICTURE

change picture

2. Click Upload a Picture

upload picture

3. Click BROWSE and find the picture on your computer. When you click OPEN the picture will be uploaded automatically, this will become your Profile Picture.

browse

4. Click the box that says WRITE SOMETHING ABOUT [YOUR COMPANY]. Type a description about your company, this will appear in the sidebar under your picture

write something

Add your Company Information

Click the INFO tab. Click EDIT INFORMATION. Type your BASIC INFO then click SAVE CHANGES.

NOTE: Screen shown below is for a Page created using the STORE category, other categories will differ

additional info

2. Click DETAILED INFO, enter the information and click SAVE CHANGES then click DONE EDITING
3. This INFORMATION will be listed in the left sidebar of your Page

Settings for your Facebook Page

Change the Settings for your Facebook page by clicking EDIT PAGE under your Profile Picture. This option is available only to you, as the Page Administrator. Add another Administrator by clicking ADD in the right column.

settings

Applications for your Facebook Page

Change the Applications on your Facebook page by clicking EDIT PAGE under your Profile Picture. This option is available only to you, as the Page Administrator. Add another Administrator by clicking ADD in the right column. You can Edit these applications, change the settings or remove the application from your Page entirely:

WALL SETTINGS: Change the default view for fans and control who can post to your Wall.

DISCUSSION BOARDS: Discussion boards enable your fans to get their ideas out into the open. Discussion boards let you know exactly what your fans and customers think and want.

EVENTS: With Facebook Events, you can organize gatherings and parties with your friends, as well as let people in your community know about upcoming events.

LINKS: With Facebook Posted Items, you can share anything on the internet by posting it to your profile. You can post websites, blogs, videos, and songs, as well as content on Facebook, like profiles, photos, notes, groups, and events.

PHOTOS: With Facebook Photos, you can upload an unlimited number of albums to your Facebook profile. You can reorder photos, rotate them, and tag your friends in them.

REVIEWS: With reviews, your fans and customers can leave honest opinions about yourbusiness. Reviews lets your prospective fans know what to expect with you,and can influence people interacting with your business.

VIDEO: Facebook Video provides a high-quality video platform for people and pages on Facebook. With Video, you can upload video files, send video from your mobile phone, and record video messages to your friends. Additional features include full-screen playback, tagging your friends in videos, rotating videos, and more.

Create a Username for Your Page

When you have more than 25 fans, you should create a Username for your page.

What is a Facebook username?

You can personalize your Facebook URL (web address) by selecting a unique username. It will appear in the location bar of your browser after “http://www.facebook.com/” when you view your profile.

Why should I register a username for my Facebook Page?

Usernames allow public entities to easily promote your presence on Facebook with a short URL (http://www.facebook.com/companyname). This username can be used in your marketing communications, company website and business cards.

What are the guidelines around creating a username for Facebook Pages?

Usernames were created to make it easier for Facebook users to identify their profile and share with others. As a public figure, business or brand with a Page on Facebook, your username should be straightforward and easy to remember. Facebook encourages you to consider the following when creating a username for Pages:

Create a username that is as close as possible to your public figure or business name (e.g. AshtonKutcher, PizzaHut).
If you own the rights to a given name, make it your username so that others cannot obtain it.
Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (”.”).
Choose a username you will be happy with for the long term. Usernames are not transferable.
Your username must adhere to Facebook’s Statement of Rights and Responsibilities.