Make Virtual House Calls

It’s harder to answer customer questions when they can’t pop into your store… but not impossible!

 

 

You can use online meeting apps to view your customer’s room and display your showroom, even share your screen to show specific pages on your website.

Some to try include:

  1. Zoom
  2. Skype
  3. GoToMeeting.
  4. FaceTime (Apple users only)
  5. Google Duo works on any smartphone
  6. Facebook Messenger also has video calling!

These tools will help you serve customers long after coronavirus has passed.

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Deliver the Goods

While every state has different regulations in place during COVID-19, it may be possible for you to offer contactless delivery and pickup. Your Online Specialist can help you add these shipping options to your shopping cart.

You are probably taking protective measures in your store and on your truck to keep customers and staff safe. Explain these measures on your Home page or a special COVID-19 page to reassure your customers that shopping with you is safe.

 

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Sell In-Stock Stuff Speedily

If you’ve got a warehouse full of furniture, you need to convert it to a pocketful of cash.

Here’s how you can create a page on your site in less than 3 minutes to showcase in-stock items available for immediate delivery:

You can pin up to 100 products that can be rearranged in the order you desire. Got more than 100 pieces? No problem: create multiple pages. Your Online Specialist will help.

Now shout it from the rooftops that you’ve got what customers need to be safer-at-home in comfort. Share your page on social media, in paid digital advertising, and email blasts.

 

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Show Your Support

Everyone needs a break these days, especially our priceless first responders. Here are a couple of ways to show your support

  1. Donate a portion of sales to a local charity, like Wilson’s Furniture.
  2. Give away a recliner, bed, Gift Card, etc. to a first responder who is nominated by the community.
  3. Host a mask/glove/PPE drive.
  4. Offer a special discount to first responders.

 

 

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Home Office is Hot

With people working from home at unprecedented rates, Home Office Furniture is a hot category.

Here are tips to ride this trend:

  1. Add a Home page banner linking to your Home Office category
  2. Post work-from-home resources on social media
  3. Send an email message featuring in-stock Home Office products
  4. Create an in-stock page focused on Home Office products available for immediate delivery
  5. Mention Home Office in your Google Listing and all local listing websites
  6. Host a virtual event with your local Chamber to share remote working resources
  7. Launch a PPC campaign so you’re tops on the list of Home Office searches

 

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Update Your Open Hours

Open for Business!

As stores reopen for business, don’t forget to update your website with your correct store hours on your Contact page and phone number. Remove any banners or text about temporary closures, and let us know if you need a new “Open For Business” banner. If you are taking special precautions in your store, we’d be happy to put those on a new page for you.

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE.

 

Get ‘Em Talking

Did you ever Google your own name? You might be surprised what you find!

You don’t have to be caught by surprise when a customer leaves you a review online. Our Customer Reviews add-on, when paired with GeoMarketing, sends you an email anytime anyone posts a review about you on more than 65+ local listing websites, and you can view all reviews from your Imagine Retailer Dashboard.

 

 

You can immediately respond to the gushing reviews with your thanks and appreciation, and address the not-so-glowing criticisms up front. Don’t be afraid of bad reviews – they’are actually a chance for you to redeem a bad situation or let the world know what steps you took to resolve it.

“A customer who has had a problem that has been successfully resolved is more loyal than a customer who never had a problem in the first place.” 

Build trust and monitor customer feedback with Customer Reviews.

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

 

What’s the BEST Marketing Channel?

Email marketing remains the most effective way to directly reach people who have proven they want to hear from you.

We offer three ways for customers to provide you with the golden ticket to their Inbox:

  1. Marketing Popup – This popup box asks your customers to give you their name and email address in exchange for some kind of offer (they will be emailed a coupon after providing their name and email address).
  2. Current Offer Page – This page coordinates with the Popup and gives customers the opportunity to “trade” their email for your incentive.
  3. Sidebar Widget – The sidebar widget collects names and email addresses as well.

 

All of these precious names are collected on your Dashboard under Email Marketing > Subscribers. You can import names from your store lists and you can even export them.

You own these valuable names and can now send targeted messages to your customers. We offer integrated Email Marketing right from your Dashboard that allows you to easily link to products and pages on your site.

Another huge benefit of using these methods to gather email addresses is Remarketing. When the customer has entered their email address on the site, Remarketing can contact them if they abandon sales in their cart.

Work with your Online Specialist to develop an incentive in exchange for the email address. Some recommendations:

  • Free or Discounted Services – “Enter your name and address to receive free delivery on purchases over $599!”
  • $ or % coupon – “Enter your name and address to receive a coupon for 10% off your online or in-store purchase!”
  • Information only – “”Enter your name and address to receive decorating tips, sneak peeks at special sales, and news about new products.”

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Update Social Media Links

Many of our retailers have had the time and felt the urgency to explore new social media channels during the COVID-19 crisis. Did you start Instagramming? Have you been making educational videos for your YouTube channel? Make sure your website has all the right links so your customers can engage with your at every level. 

These social media links can be instantly and automatically displayed on every page of your Imagine Retailer website:

Here’s how to add and update your social media links:

  1. On your Imagine Retailer Dashboard, click Website > Settings > Website Settings
  2. Scroll to the Social Media section
  3. Paste the link for each social media you use
  4. Click SAVE

And while you’re at it, make sure your social media profiles have your website address!

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE. 

Update Store Hours Everywhere – At Once!

Stay-at-home orders are becoming safer-at-home orders, and local guidelines for doing business are changing day by day. Make sure you update your website’s Contact page and social media with your new store hours and policies.

Did you also remember to update Google? What about Yelp? Bing? Yahoo? MapQuest??????????

Nobody’s got time for that! 

Instantly update your store hours and other vital information for each location across more than 65 local listing sites with GeoMarketingYour Online Specialist will guide you through the simple process of managing all your local business listings through a single dashboard.

 

Through our unique publisher network, it’s effortless to update and add your local business listing to industry leading Websites such as Yahoo, Bing, Yelp, Mapquest, Superpages, EZ Local, Yellow Pages and many more! Our Geomarketing reach is proven to provide direct results at the local level to drive business to your store.

As always, contact your Online Specialist for assistance.

View all Tip of the Day Archives HERE.