How and Why to Utilize SEO

Part 1 of 3


Used to be, the company with the biggest Yellow Page ad won the local search wars. Businesses vied for newspaper ads above the fold, billboards at prime intersections, drive time radio and prime time TV.

Now, when print media is experiencing cutbacks, layoffs, and declining readership, it comes as no surprise that businesses are turning to online marketing alternatives to reach customers. Where many print media companies require a minimum commitment to display an ad over so many issues, website space and domain names can be purchased for low annual fees. Pay-Per-Click (PPC) advertising on sites like Google and Yahoo allows site owners to set their own budgets and targets when setting up campaigns.

Search Engine Optimization (SEO) is the new normal for businesses looking to compete in the 21st century. Once a niche product, SEO will continue to gain ground into the near future. According to the “Search Marketing Trends: Back to Basics” report from eMarketer, $1.5 billion was spent on Search Engine Optimization in 2008 – a number that is expected to increase 153% to $3.8 billion by 2013. (Source:

seo chart

Taking even a fraction of money from your radio or print budget and setting it aside for online strategies can have a profound effect on the visibility of your business. Be sure to research the best SEO companies to determine what services are offered and which company is suited to meet your needs.

Part 1 of this 3-part series explains why SEO is the new normal and how companies can budget for search engine optimization campaigns. Part 2 will define an SEO Glossary. Part 3 will lay out an SEO Strategy. This article was published in its entirety in the March 2010 issue of Western Retailer magazine, a publication of the WHFA.

50 thoughts on “How and Why to Utilize SEO”

  1. As there are various web logs with unique points of view, they challenge your perception. It’s at these occasions when you have useful insignt the rest might not have had, and this includes the blogger herself/himself.

  2. coupon codes list. Lots of the older Go Daddy promo codes are now invalid. Here are the reissued coupons that are working. These promo codes will be working in 2010. $7.49 .com Domains and Manual renewals – Use Godaddy promo codes GOO3, OK9, or ZINE10. 25% discount on orders of $100+ – Use Go Daddy coupon code OK25. 30% Discount when you buy any com domain – Use Godaddy coupon code OK30. $12.99 SSL Certificates – Use coupon codes GOOSSL, OKSSL, or ZINESSL. Hosting Promo Code – 20% Hosting Discount – Use Go Daddy coupon codes OK20H, ZINE20H1 or GOO20H. 10% off any size order – Use Godaddy coupons OK7, GOO1 or ZINE8. $5 Off $30 or More – Use coupon codes GOO2 or ZINE9. 20% Off Any order of $50 or more – Use Go Daddy coupon code OK8.

  3. lol quite a few of the feedback people submit are just absurd, there are times i contemplate if they really read the content material and threads before writing or if perhaps they barely look at the title of the post and write only the first thought that pops into their brain. anyhow, it really is pleasing to browse through smart commentary now and then in contrast to the exact same, traditional oppinion vomit which i mainly see on the net

  4. Awesome article. I found your site through bing while i was researching for web hosting. I will turn over your site to other people and I am sure they hopefully think the same about your efforts on this site.Best

  5. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well and i have start my own blog now, it’s about to domain name , thanks for your effort

  6. Helo there, well I consider that your argument is rather understanding as it highlights a good deal of insightful data. In Any Event, was thinking whether you would willing to interchange contacts with my web space, as I am looking forward to establish web links to further amplify and reach better audience for my web space. I do not mind you laying my links at the sitewide page, just accepting this web links on this particular web page is good and sufficient. Anyway, would you be kind enough contact me at my web portal if you are interested in exchanging links with me, I would really like that. I would like to thank you and hopefully to hear from you very soon!

  7. I am so glad that I came to this web site. Congratulations on your interesting article. I find this information useful. Thanks a ton for sharing your knowledge! Bert

  8. Hello! Interesting contribution. Looks good to me. Some sound advice here – keep up the good work. Thanks a ton for sharing this information!Since a lot of people are suffering from lower back pain, I really want to contribute the knowledge about what has helped me. Jesse Canonne, the founder of The Healthy Back Institute, has just published his new book “The 7 Days Back Pain Cure” and at present, you can get it GRATIS here: But hurry, that free of charge offer may possibly end anytime! Nora P.S.: Have you heard of yet? Changing The Present – Help make the world a better place. 🙂

  9. Took me time to read all the comments, but I actually loved the article. It proved to be very useful to me and I am positive to all the commenters right here as well! It’s all the time nice when you can’t solely learn, but also entertained! I’m certain you had fun writing this blog.

  10. Helo there, well I observe that your published content is rather understanding as it comes with a good deal of interesting information. Anyway, was wondering whether you would like to exchange contacts with my website, as I am searching to establish contacts to further enlarge and get better web exposure for my site. I do not mind you laying my links at the front page, just getting this links on this respective page is more than adequate. Also, please leave a message at my site if you are interested in exchanging links with me, I would really appreciate that. Thanks and hope to get a reply from you as soon as possible!

  11. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.

  12. If you don’t mind me asking I just wanted to get the scoop on what is the difference between blogenenigne and wordpress blogs? Is it easier to use or more efficient? I amseeing a lot of blogs powered by this software popping up lately and wondering if it is better or not? Thanks…

  13. i know i’m a little off topic, but i just wanted to say i love the layout of your blog. i’m new to the blogegine platform, so any suggestions on getting my blog looking nice would be appreciated.

  14. Hey – nice blog, just looking around some websites, seems a really nice platform you are using. I’m currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run.

  15. I wanted to say that it’s nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.

  16. While this subject can be very touchy for most people, my opinion is that there has to be a middle or common ground that we all can find. I do appreciate that youve added relevant and intelligent commentary here though. Thank you!

  17. i know i’m a little off topic, but i just wanted to say i love the layout of your blog. i’m new to the blogegine platform, so any suggestions on getting my blog looking nice would be appreciated.

  18. I just cant stop reading this.  Its so cool, so full of information that I just didnt know.  Im glad to see that people are actually writing about this issue in such a smart way, showing us all different sides to it.  Youre a great blogger.  Please keep it up.  I cant wait to read whats next.

  19. i know this is not exactly on topic, but i have a blog using the blogengine platform as well and i’m having issues with my comments displaying. is there a setting i am forgetting? maybe you could help me out? thank you.

  20. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.

  21. Some time ago, I did need to buy a good car for my corporation but I did not earn enough cash and couldn’t purchase something. Thank goodness my father suggested to take the credit loans from trustworthy creditors. Thus, I did so and was satisfied with my college loan.

  22. Hi! I just wanted to say your site is one of the nicely laid out, most inspirational I have come across in quite a while. Thx! 🙂

  23. I am a frequent reader of your blog posts. I liked the recent one and other posts on your blog so much that I have subscribed to the blog’s RSS feed in Thunderbird. Even thinking of stealing some ideas and put them to work. Keep all the good work going by posting more informative posts. Thank you. Time well spent on this post.

  24. I recommend Yahoo Small Business Web Hosting. Management of one’s internet site at Yahoo! is really a breeze due to their web hosting handle panel. Everything from setting up email accounts, acquiring monthly internet website statistics, to internet website development and maintenance can be simply controlled making use of one standardized interface.

  25. Hello! Your content and articles serve me personally develop an incredible score and I appreciate you for that. Do you display several variety of gift box where I may easily send out gift in PayPal?

Leave a Reply

Your email address will not be published. Required fields are marked *